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Research papers

Hacking the silent subconscious

We all dream of a 'tomorrow' when we will ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of...

Catalogue: Asia Pacific 2019
Authors: Nirupama Kaushik, Maitreyee Patki
Company: Brandscapes Worldwide
May 22, 2019
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Citation

Kaushik and Patki (2019a, May 22). Hacking the silent subconscious . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hacking-the-silent-subconscious-


Research papers

Building best in class insights capabilities

Inspired by Boston Consulting Group's 2016 report on 'Rewiring Customer Insight to Generate Growth', the Philip Morris International team in The Philippines took a journey to amplify the value of the insights function. In this paper we would like to...

Catalogue: Asia Pacific 2019
Authors: Charisma de Jesus, Tony Li
May 22, 2019
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Citation

de Jesus and Li (2019a, May 22). Building best in class insights capabilities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-best-in-class-insights-capabilities


Videos

Twitter and its conversational context (Spanish)

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet
Companies: Arconte, Twitter
April 9, 2019
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Citation

Heredia and Schoijet (2019a, April 09). Twitter and its conversational context (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/twitter-and-its-conversational-context-spanish-


Videos

Implementing automation in LATAM (Spanish)

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Fabio Paiva, Gabriel Velez
Companies: PepsiCo, ZappiStore
April 9, 2019
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Citation

Paiva and Velez (2019a, April 09). Implementing automation in LATAM (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/implementing-automation-in-latam-spanish-


Research papers

Twitter and its conversational context

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia
Companies: Arconte, Twitter
April 7, 2019
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Citation

Heredia, Schoijet and Garcia (2019a, April 07). Twitter and its conversational context. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/twitter-and-its-conversational-context


Research papers

Implementing automation in LATAM

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Gabriel Velez, Fabio Paiva
Company: PepsiCo
April 7, 2019
×

Citation

Velez and Paiva (2019a, April 07). Implementing automation in LATAM. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/implementing-automation-in-latam


Research papers

In-store shopper analytics

The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVE’s brand with relevant information to work...

Catalogue: Latin America 2019
Authors: Mariana Monge, Bárbara Lecaros
Companies: L'Oréal, Neurometrics
April 7, 2019
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Citation

Monge and Lecaros (2019a, April 07). In-store shopper analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-store-shopper-analytics


Videos

Transforming an iconic brand to help customers navigate change in Japan

The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Nisha Yadav
December 12, 2018
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Citation

Yadav, N. (2018a, December 12). Transforming an iconic brand to help customers navigate change in Japan. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan


Videos

Think smart, act fast and DIY

Rethinking ways of doing research. Tips and tricks to stay agile and the watch-outs and necessary tools needed for in-housing research.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Linda Koelemij, Sanne Valkenburg
December 12, 2018
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Citation

Koelemij and Valkenburg (2018a, December 12). Think smart, act fast and DIY. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/think-smart-act-fast-and-diy